I saw these in a flight magazine on the way to Turkey. In my opinion it's quite a stylish and sporty watch. It's comfortable to boot. It cost me £9.99 when I bought mine but a quick look on the site and the newer XL (pictured below) is now on sale for £7.80.
It's made out of a naturally occurring mineral called tourmaline which is supposed to aid concentration and sleep. You can buy cheaper imitations from Primark. I think they brought them out after David Beckham was spotted wearing one. They have been around for two or more years now and I don't think they took off quite as much as Primark had hoped.
I really loved this watch until I wore it in the shower where it broke, despite claims of water resistance.

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